Growing a SaaS company and making sure that there is revenue for your business means that you have to be on the lookout for new channels and ways to promote yourself. Some are more effective than others, and you might need to have a variety in place in order make sure that you are getting a steady stream of new customers interested in what you have to offer.

Here are some ways to promote your business in order to make sure you get the clients you need.


One super effective way to ensure that you are gaining targeted customers is to consider SaaS SEO. When users search for specific information, they are already looking for a particular answer or product to solve their problem. By finding your website, you are indicating that you are the expert they need in order to get their issue fixed. This is why you will want to create content that specifically addresses those concerns and so you can show potential customers that you know what you are doing.

Podcast and guest post

Another way to show that you are an expert within a certain space is to be a guest on other channels. This might mean writing articles that can be posted as a contributor and can be shared among another audience. You can also see if you can book a few spots as a podcast guest in order to get the word out there about your product or service. This can be a great way to not only gain links back to your website, but also to show that you know what you are talking about when it comes to your software and your industry.

Social media

While each product is different and you might look at social media as supplementary when it comes to your business, social media can be really helpful as social proof that your business exists and provides value. You don’t need to post every single day in order to make an impact. In fact, every now and then is typically just fine for a SaaS company. However, it can go a long way toward making sure that customers know who you are and can identify you as a brand worth trusting.

Consider PR

Once you feel confident in how your website is set up and how your product or service is presented, you might then want to think about investing in PR in order to get the word out there. Working with a professional to craft a story can help greatly when it comes to gaining new interest in what you do. However, PR can be an investment, so make sure your business is in a position where you can afford to hire someone who will do a good job.

In summary

Finding new avenues to reach clients can be one of the best ways to make sure that you have the right types of customers coming to your site. It’s often worth it to invest time and money to make sure that you have a steady stream of business coming in.