By Linda Noe
SEO is a roller coaster ride. Every now and then, the trends and algorithms change. This can cause confusion for the SEO novice and veteran alike. We don’t want you to get left behind in the dust, so we have asked the SEO Expert in Phoenix for tips and listed down 5 main SEO trends that will help improve your website’s search engine performance.
Mobile-first indexing
Google has been working hard to make sure that mobile-friendly sites have a better chance of ranking well. If your site isn’t mobile-friendly, it might be time to take a look at that.
Traditional web pages were indexed by search engines based on their desktop version, which meant that even though mobile devices were becoming more popular, it was still difficult for them to be found in search results. Mobile-first indexing changes all that.
Mobile-first indexing means that content will be indexed based on its mobile version, which means that when someone searches for something on their phone, they will see results from mobile sites in their search results. This means that if you have a website or app and it has been designed with mobile users in mind, you will benefit from having your site or app show up higher in search results when people are searching for things using a mobile device.
Dynamic content
Dynamic content is content that can change based on factors such as the time of day, the location of the user, or even their emotional state. Dynamic content is a great way to provide information that’s relevant to your audience and make your brand more relevant to them.
Your dynamic content should be:
-Adaptive to each user’s preferences
-Tailored to the time and place of use
-Able to change over time, based on usage patterns
Personalization
Personalized search results are becoming more common—and so is personalized marketing messages! If you want to stay ahead of the curve with personalized marketing, you’ll want to make sure that your website is ready for it!
Personalized marketing is not just about you sending out a different email based on what someone searched for, but it’s also about giving each visitor a unique experience while they’re on your website. You can use personalization to create content that speaks directly to your audience’s needs and interests, as well as making their visit more enjoyable!
Social Media
Social media is a great way to get your business some attention. Not only can you reach out to customers, but you can also use it to build a brand and make yourself an authority in your industry.
There are many ways to use social media for SEO. One of the most important things you can do is post content that people will share. This will help increase your reach and get more traffic to your site. It’s also important that you have a presence on all of the major social platforms so that people who find you on one platform will be able to find you elsewhere.
Schema markup
If you’ve been keeping up with the latest SEO trends, you probably already know that schema markup is becoming more and more important as Google tries to make its search results more semantic and less reliant on keyword searches.
Schema markup is a way of tagging your website’s content so that search engines can better understand what’s on your site. It’s a way of making sure Google knows that your product pages are product pages, or that a blog post is actually a blog post instead of just another web page.
Google has been pushing for schema markup and it looks like it’s here to stay, so it’s worth getting into right now if you haven’t already.
Conclusion
Whether you’re a beginner or an expert, it’s always a good idea to keep your ear to the ground when it comes to new trends in search. Try out new, relevant strategies and focus on the long term results of your campaigns. By doing this you’ll be better prepared to face challenges you might not even see coming, and can fend off threats before they begin.
